Creating your first logo in Illustrator

Zack Wolfe
December 9, 2022
8 min read

Creating your first logo

A quick and easy guide

Welcome, fellow graphic designers and aspiring logo creators! Are you ready to embark on the exciting journey of creating your first logo in Adobe Illustrator? Look no further because, in this blog post, we'll be taking you through the entire process step by step, from conceptualization to final execution.

Let's Think First

Before we dive into the nitty-gritty of actually creating the logo, let's take a moment to talk about the importance of a well-designed logo. A well-designed logo can help to establish trust and credibility and can even play a role in shaping the overall perception of your brand. A logo is often the first thing potential customers or clients see when they come across your business or brand, and as the old saying goes, you only get one chance to make a first impression.

Breakdown of Apple logo

Now, let's move on to the actual process of creating a logo in Adobe Illustrator. The first step is to come up with a concept for your logo. Logos can involve a lot of brainstorming and conceptualization, but the most important thing is to keep your brand's values and mission in mind. What do you want your logo to say about your brand? What do you want it to convey to potential customers or clients?

The Apple logo does a good job not branding towards any specific group, that's because that was their goal. A common misconception is that every brand should follow these guidelines, but that's just not true. Unless the company is ready to compete with the whole world, it's always a good idea to niche down. Picking a niche means following the culture of the specific group you're targeting, and design is often apart of culture.

You know those cringy "Live Laugh Love" farmhouse signs? Those sign companies knew what they were doing when they made those. They chose fonts to appeal to their customer, materials that match their customers house, and logos that grab their attention.


Once you have a concept, it's time to start sketching. This step is where you can let your creativity run wild and experiment with different designs and ideas. Don't worry about perfection at this stage - the point is to get your ideas down on paper so you can start refining and honing in on the best one.

Sketch of Apple Logo

Once you have a few sketches you like, it's time to move on to the digital phase of the process. Open up Adobe Illustrator and start bringing your drawings to life. This step allows you to play around with different design elements, such as color, font, and imagery. Experiment with different combinations and see what works best for your brand.

Bring it to life

As you refine and tweak your design, keep in mind the principles of good logo design. This includes things like simplicity, scalability, and versatility. A good logo should be simple enough to be easily recognizable and memorable but not so simple that it needs more character or becomes uninteresting. It should also be scalable, meaning it looks good, whether displayed on a business card or billboard. And finally, it should be versatile, meaning that it can be used in various contexts and applications.

Apple Logo shapes

Once you're happy with your design, it's time to export it and put it to use. In Adobe Illustrator, go to File > Export and choose the appropriate file format for your needs. This could be a PNG or JPEG for use on the web, or a vector format like EPS or PDF for printing.

And that's it - you've successfully created your first logo in Adobe Illustrator! Congratulations, and happy designing! It may have taken some time and effort, but the end result is a professional, well-designed logo that reflects the values and mission of your brand.

Remember these ten logo design rules

  1. Simplicity: A good logo should be simple and easy to recognize and remember.
  2. Scalability: A good logo should look good at any size, from small to large.
  3. Versatility: A good logo should be versatile and able to be used in a variety of different contexts and applications.
  4. Originality: A good logo should be unique and not too similar to other logos.
  5. Relevance: A good logo should be relevant to your brand and its values and mission.
  6. Consistency: A good logo should be consistent across all applications and materials.
  7. Timelessness: A good logo should be timeless and not too tied to specific trends or fads.
  8. Memorability: A good logo should be memorable and stick in the minds of potential customers or clients.
  9. Impact: A good logo should make an impact and grab the attention of those who see it.
  10. Flexibility: A good logo should be flexible and able to be adapted and evolved as your brand grows and changes.

Article by
Zack Wolfe